Release Date:
May 2026

Tools:
Google Nano Banana 2
Runway Gen-4.5
Kling 3.0

Description:
I created this film for the"Big Ad Contest for Products That Don’t Exist" by Runway, where there were several fictional briefs and insights to choose from. I picked the one for a rechargeable AA battery, built on the brief: "Show that this battery lasts so long, it outlasts relationships, jobs, apartments — it’s the only constant in someone’s life."

I wanted to tell an somewhat emotional story rather than create a visual firework, something that feels simple, human, and grounded.

Visually, I went for a slightly unusual mix of stylized 3D characters with photorealistic textures. Batteries are not really around as much so the story is set in a subtle retro world to make the battery feel more natural in use.

Out of several thousands of submissions , my ad made it into the top 25 winners