Client: Knappschaft Bahn See
Agency: IBM iX

Role: Creative Director Art & Concept
Partner: Käthe Trumbach (Text & Concept)
Account Director: Julika König

Director: Andre Maat & Sven Schrader
Photographer: Tino Pohlmann
Production: KANU

The Minijob Zentrale belongs to the German pension insurance and is responsible for making Minijobs legal.

Since this feels like getting married, we created this awareness campaign with employers and employees getting married. Results of new registrations exceeded expectations. The campaign is steered and reworked on a weekly basis driven by data reportings.