Client: Sparkasse & Apple Pay
Agency: Plantage IX
Role: Creative Director Art & Concept
Partner: Käthe Trumbach Text & Concept
Art Director: Laura Bussmann
UX/UI: Alvaro Garcia
Account Director: Sandy Adolf

PHASE 1:
Director: Lars Timmermann
Production: element e
Photographer: Matthias Wehowski

PHASE 2-3:
Director: JJ Adler
Production: Soup
Photographer: Ruben Riermeier

For the Sparkasse x Apple Pay Launch we created everything from creative- and media strategy to TV, Out-of-Home and Social Media. Launching in 3 phases to 3 different target groups, it became the most successful Apple Pay Launch in Germany.